The little hospital patient named Case, not quite 2, wasn’t interested. Not in the Xbox being installed in his room and certainly not in having his picture taken. “And who can blame him?” asks Virginia Montanez. “He’s in the transplant unit, after all.”
Montanez was visiting the toddler at Children’s Hospital of Pittsburgh as part of the Make Room for Kids (MR4K) initiative, which installs gaming equipment and other technology to help entertain in-patient children.
Determined to help Case, and realizing he was younger than the average gamer, Montanez remembered the stash of DVDs they had brought and what her two kids liked at his age. She got the DVDs and returned only to see Case light up at the sight of them. “He grabbed every game from my hands and started squealing at each one.”
Paw Patrol, for one, was a hit. He exploded with joy, she says. “Nancy Angus (executive director of the Mario Lemieux Foundation) ran to grab the DVD and when she returned to hand it to him, he had the hugest smile on his face.”
Make Room for Kids operates under the Austin’s Playroom Project at the Mario Lemieux Foundation (MLF) and Montanez has just launched its seventh annual fundraising drive on her blog That’s Church, which is where the project started.
In the first six years, MR4K raised over $125,000 to install 200 Xboxes and other entertainment technology in Children’s Hospital, the pediatric unit at Allegheny General Hospital, the Children’s Home of Pittsburgh, and the Lemieux Family Center.
“That’s a lot of rooms, a lot of beds, a lot of smiles on sick kids’ faces,” as Montanez writes in her blog.
The children are in a variety of hospital units, including oncology, adolescent medicine, cardiac ICU, and infusion/transfusion and more. These children are in pain, and/or bored, and sometimes quite sad. The entertainment and distraction provided by video gaming systems, televisions and tablets can make their situation more bearable.
On April 21st, Make Room for Kids will be outfitting the gastroenterology unit at Children’s Hospital which serves children with Crohn’s, colitis, and cystic fibrosis, as well as transplant patients. They will also be updating technology already installed in previous years and Genre’s Kids with Cancer Fund will pay the cost of updates to tech in Children’s oncology unit.
Montanez points to Genre Baker as an inspiration for the MR4K concept. Diagnosed with leukemia in 2009 at age 8, gaming helped Genre and his friends get through cancer treatment. Now in remission, Genre is active in the organization that bears his name; its mission is to help families living with childhood cancer.
In years past, Montanez has asked her blog readers to help raise $10,000 for the Xboxes and games. “But this year, I only need to raise $5,200 thanks to the generosity of the Holiday Park Volunteer Fire Dept. which donated their bingo proceeds to the project, and donations from Burgatory and ScareHouse for their annual ScareHouse Shake,” Montanez says.
Make Room for Kids began in September, 2009. Montanez, one of the most popular bloggers in Pittsburgh, known for her scathing wit and love of all things yinzer, urged her loyal readers to vote in a nationwide Children’s Miracle Network campaign to win a children’s hospital game room upgrade from Microsoft. She vowed at the time that if the voting didn’t go Pittsburgh’s way (which it didn’t, thanks to a voting site crash) that she would take on the challenge herself, with the help of her readers.
That first campaign was a huge success, partly due to one loyal Montanez fan who recruited her husband for help. That happened to be Luke Sossi, enterprise partner sales director at Microsoft’s Pittsburgh office. Sossi and the approximately 30 other local Microsoft employees have taken MR4K to heart, raising money as part of their annual Giving Campaign (which Microsoft matches dollar-for-dollar) and installing and maintaining the devices.
“For about four months of the year, my basement ends up being a staging area as we purchase the Xbox units and tablets and begin to configure them,” Sossi says. “In April, the Microsoft team, along with MLF and Ginny, visit the location and install the units.”
Many people contribute to the success of MR4K, but all agree that Ginny Montanez is its heart, soul and driving force. “The generosity from Ginny Montanez is immeasurable,” Angus says. “Ginny’s commitment to MR4K is as strong as it was six-plus years ago when we were developing the idea. On install day, you can see her care and concern for these kids as they are getting new Xboxes installed. It’s remarkable how she and Luke have touched the lives of so many kids and families through MR4K.”