This fall, in between ads for Coca-Cola and the latest Star Wars extravaganza, movie-goers across the country will be treated to a scenic tour of the City of Pittsburgh.

VisitPITTSBURGH launched a new marketing campaign today entitled “Pull Up a Chair,” showcasing the amiable culture of our city. In addition to streaming on the organization’s social media channels, the video will also play nationwide this fall before director Marielle Heller’s Fred Rogers biopic, “A Beautiful Day in the Neighborhood,” starring Tom Hanks.

Check out the video here:

The trailer will also play for several weeks above Times Square in New York City, with related print ads going up in Boston, Chicago, Indianapolis, Los Angeles, San Francisco, Seattle, Tampa and Washington, D.C. over the next several months.

Tom Loftus, chief marketing officer for VisitPITTSBURGH, tells NEXTpittsburgh the ad marks the organization’s first national campaign in several years and was inspired by the wealth of new direct flights coming to Pittsburgh International Airport.

Leaders from VisitPITTSBURGH, along with Mayor Peduto and County Executive Rich Fitzgerald, launched the new campaign with an event Downtown. Beyond premiering the video, which features shots from local filmmaker Christian Lockerman, the event also featured actual chairs repainted and reconceived by Pittsburgh-based artists Reginald Stewart, Sara Tang and Lizzee Solomon.

Lizzee Solomon with her chair. Photo courtesy of VisitPITTSBURGH.

While previous marketing efforts have focused on specific attractions in our city, the project’s leaders say they wanted to showcase a more general sense of the city’s chummy neighborhood culture.

“This time, we want to focus on the welcoming spirit of our city and our residents by encapsulating moments that will encourage people to visit our great city,” Loftus says. “And inspire Pittsburghers across the world to share the message.”

So what do you think? Email us and let us know.