Pittsburgh-based ANGLR, a digital network of sport fishermen that launched a mobile tracking app in 2016, announced today it has raised $3.3 million in funding led by KB Partners.

The company, which offers digitally connected tracking accessories for fishing, will use the funding to scale its online sport fishing network, grow its team, add new platform features to their free app and accelerate user growth.

They also unveiled their latest connected accessory at the ICAST sport fishing trade show in Florida this week. The Bullseye is a Bluetooth button that pairs with ANGLR’s free app to mark waypoints and catch details while fishing.

Rather than noting data on paper or typing into a phone, anglers can log data by pushing one button to save it along with weather, tackle information and other variables.

The $30 Bullseye is available for pre-order and initial orders ship this week.

“Our online network allows fishermen to record their activity, measure performance, learn key trends, compare, and collaborate with friends through their free digital fishing profiles,” said ANGLR CEO Nic Wilson. “ANGLR grew out of our own needs as passionate fishermen to establish a deeper connection with our sport at any moment both on and off the water.”

Keith Bank, founder and managing partner of KB Partners, says sport fishing is a $200 billion retail market globally with more than 46 million annual participants in the U.S. alone. “ANGLR has shown the ability to harvest deep experiential activity data and pair with machine learning analysis to provide value for both consumer and enterprise,” he said in a statement about the funding.

Since 2016, ANGLR users have recorded hundreds of thousands of catch locations. Given that many fishermen prefer to keep their data private, the company allows these users to share only the data they wish to share and only with community members they choose.

“Passionate fishermen are notorious for having fishing locations that are their best-kept secrets,” Wilson says. “It’s more important to us that our user can maintain this privacy while tapping into a community on their terms.”