Pittsburgh grocery chain Giant Eagle is doubling down on their commitment to e-commerce. On August 1, the local retailer announced plans to build a new, innovation-focused office in Lawrenceville at the TechMill 41 development near the 4oth Street Bridge.

According to a press release, the satellite office will occupy 23,000 square feet of space in the building, and house 150 current and new employees who will develop customer-focused technology and enhance the company’s existing online amenities.

“As the retail industry continues through this amazing period of technological change, we are extremely fortunate to call Pittsburgh — a city with a deep and growing tech talent pool — home,” said Giant Eagle President and CEO Laura Shapira Karet.

TechMill 41 is part of the larger multi-use development from Fort Willow Developers. The 87,500-square-foot building sits next to The Foundry at 41st apartments and the Bay 41 event space.

“Our new office space in the heart of Lawrenceville will provide us with a geographical advantage to compete with regional, national and global companies that are vying for this unique experience,” Karet said.

The company expects the office to open sometime in early 2020.

Giant Eagle, a Pittsburgh institution founded in 1931, has made a number of notable forays into e-commerce in the last year, including Curbside Express online grocery ordering and a no-wait, checkout service in collaboration with the startup grabango.

The company currently divides its tech workforce between their headquarters in Fox Chapel and a satellite office in San Francisco.